Posted on: December 30, 2023 Posted by: Comments: 0

When it comes to discovering this season’s It products, at Who What Wear we all agree that Instagram is a great source of inspo. Whether it’s a fabulous dress or a chic striped jumper, there’s no shortage of cult items to be found. Something that doesn’t happen all too often, however, is when these popular pieces all end up being from the same brand. Luckily for us high-street lovers, this is exactly what’s happening right now thanks to one of our favourite brands, H&M.

The new-season offerings are some of the best we’ve seen from the high-street hero in a long while, and we’re not the only fans. We keep spotting some of the most stylish people we know out and about in H&M’s new designs, not to mention how quickly the brand’s best pieces are selling out these days. Scroll down to discover the seven trending H&M pieces that we genuinely think are well worth investing in for the months ahead.. Plus, shop some more of our favourite new-in buys, too.

Harriet wears H&M’s latest ’90s Baggy Jeans. 

The perfect slouchy jeans—and they come in a number of different colours too. 

The black are so chic.

I can’t believe how luxe this camel coat is—and it’s perfect for early winter thanks to its shorter length. 

We also love the grey. And it’s now on sale!

H&M’s classic striped knitwear always sells out quickly, and this new jumper is no exception. 

If you don’t love a turtleneck (like me), then opt for a classic crew.

How chic are these trousers? They’re premium quality, too, so they will long be a go-to in your closet.

These classic trousers are available in sizes 4-24.

Our editors couldn’t get enough of this dress last year, and this winter is no exception.

The grey is just stunning!

And the long-sleeved burgundy iteration is also gorgeous.

These glossy boots will look perfect with a cream knit dress.

These might seem expensive for H&M, but they are from the brand’s premium selection, made from 100% good-quality leather.

This jumper has shot straight to the top of my wish list this week.

Red (aka the colour of the year) works so well with camel—as seen here.

Everyone should own a chic camel coat. 

A beige coat is a timeless addition to any wardrobe. 

Love the button detail on the cuffs, too. 

V-necks are making a big comeback, trust us. 

Next Up: The 9 Most Expensive-Looking Pieces on the High Street This Week

This story was originally published at an earlier date and has since been updated.

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