Posted on: January 13, 2024 Posted by: Comments: 0

Back in the 2020 fashion shows there was one item that made a real lasting impact: Gucci’s new It bag, the Jackie. When Alessandro Michele first presented his groundbreaking A/W20 collection, almost every look featured the iconic Jackie bag, which confirmed this bag was set to be the next cult accessory from the Italian fashion house. And, two years later, the Jackie isn’t going anywhere, as the iconic bag has just received a sleek new makeover. 

Alessandro Michele’s revamped Jackie’s runway debut.

If you recognise the name, it’s probably because technically this bag isn’t new. The handbag was initially named after Jackie Kennedy and has been a hero Gucci item for years, but it’s been relaunched with a 2023 twist. The Jackie 2.0 has the signature shoulder strap and gold clasp across the body of the handbag, but instead of using statement logos or floral prints, these Jackies were all in simple buttery-soft leather. 

For its revival, the Jackie is back, but the colour palette isn’t so quiet. You’ll find the new bags in bright greens, bold reds and rosy pinks (and they already have Harry Styles, Jodie Turner Smith and Cate Blanchett’s approval). While there’s a more traditional version available to buy right now in the iconic Gucci logo print, you can ensure you get hold of the other bolder colours on the Gucci site. This rerelease is certain to increase the value of any original vintage Jackies, but right now, you can find dozens of them on resale sites like Vestiaire Collective and Farfetch. 

Keep scrolling to see Gucci’s new It bag, and shop the Jackie below.

Dakota Johnson is the new face of the Gucci Jackie 1961 campaign. 

Harry Style is pictured with the Gucci Jackie in 2020. 

Sienna Miller was spotted out recently with her apple-green Jackie.

Queen of classic fashion Claire Foy wears her timeless black Jackie with jeans, boots and a chequered coat.

Dua Lipa is a fan of the red iteration.

Dakota with an update Jackie style featuring a woven body and green top handle.

The mini Jackie is. Just. So. Cute. 

The colourway is the definition of chic. 

A cosy reinterpretation for the winter season.

I haven’t stopped thinking about this bag since I first saw it. 

A bold, vibrant green to add interest to a monochrome outfit. 

Classic Gucci at it’s finest. 

The black is so slick, I had share the bigger size too. 

Clip on the stripe strap and wear crossbody too. 

The colour, hardware and graphic G logo are the perfect nod to the Y2K trend. 

The shade is exquisite. 

A more structured silhouette. 

Sure to brighten up any day. 

We love everything about this one.

Large styles are big news for 2024, and Gucci’s latest interpretation of the Horsebit bag ticks all the boxes. 

This is so much fun. 

Logomaniacs will love the canvas GG print. 

Expect to see much more of the Blondie shoulder back on the street style set this season. 

Black and gold go with everything. 

This has all of the charm of an antique treasure. 

Next Up: We’ve Done the Research—These Are the Handbag Trends Everyone Will Carry in 2024

This story was originally published at an earlier date and has since been updated.

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