As fashion insiders, we’re often asked what the secret is to creating a really good outfit. It’s all about choosing your pieces wisely and then learning how to put them together, and truthfully, there are a few factors that come into play. One, we look for classic styles that will serve our wardrobes for years to come and can be mixed and matched into various outfit formulas. Two, we seek out brilliant accessories to tie our looks together, and three, we know where to find these treasures. And now, I’m here to share fashion’s best-kept secret: Amazon Fashion.
Many of us will be accustomed to Amazon as a one-stop shop for, well, anything. And we’re most excited about the brilliant selection of high-end-looking fashion. With a mix of independent and in-house labels (The Drop and Amazon Essentials) alongside favourite brands like Levi’s and JW Pei, turning to Amazon for your latest fashion selects really is a clever choice. This winter, it’s even easier to get all your festive shopping done with Amazon. Of course, you’re able to snap up gifts for everyone on your list, decorate your house and kit out your Christmas table, but today, I’m honing in on the opportunity to tick off all your festive dressing in one place.
To show just how varied (and stylish) Amazon’s fashion offering is, I asked content creator and fashion stylist Danielle Jinadu to build three chic winter looks completely from Amazon. Spoiler: she nailed the brief. Better still, you’ll notice that the looks mix and match a few key pieces to demonstrate just how versatile they can be within your wardrobe.
Keep scrolling to explore Danielle’s three cold-weather looks all curated from Amazon. Plus, there are some extra shopping options to bolster your winter wardrobe.
Style Notes: First up, Danielle has teamed warm layers with fashion-forward jeans and timeless loafers as a blueprint for winter walks—whether that’s a stroll through your local park, taking to the streets to gaze at the Christmas lights, or heading out for a coffee with friends.
A trench coat is a year-round staple, in my opinion.
The fluted sleeves and scoop neck add to the overall expensive feel of this sweater.
The front seam details add a certain edge to these jeans.
The mix of volume in the heel and minimalism in the design make these a solid choice.
Style Notes: Up next, a cosy cable-knit is layered over a versatile slip for a high-low pairing that’s perfect for pub lunches, after-work drinks or festive dinners.
A cosy knit you’ll rely on every winter.
A sleek slip dress is incredibly versatile.
JW Pei’s bags are luxurious, chic and come in such brilliant colours.
Style Notes: Finally, Danielle ups the ante by pairing this timeless slip dress with bold accessories to take it into the evening. The look is finished with shimmering earrings and a trending red cardigan for those chillier nights.
The lace details add to the evening feel.
I’ve been hunting for the perfect red cardigan for weeks. Now I can call off the search.
Sparkling accessories always take an outfit to new heights.
So many of our editors own these earrings.
This dress will earn its place in all your outfit rotations, year-round.
Put your best foot forward in sparkling heels.
I’m into this whole cosy set.
This would make a great gift.
I’m a big fan of The Drop’s sleek designs. Case in point: this ruched-front top.
Add knee-high boots and a knit for the day, or the above silky cinched top and sparkly heels for the evening.
A reliable pair of black boots features in every fashion person’s wardrobe.
Next Up: The Winter 2023/2024 Fashion Trends That Really Matter