Monikh and Lucy Williams look cute in Reformation outfits at dinner.
This may or may not be team Who What Wear’s favourite time of year. One, because who doesn’t love the run up to Christmas? And two, because it’s when all our favourite retailers start dropping their prices in the end of season sales. Yes, sales season can get a little chaotic, but if you approach it calmly and sensibly—with a little advice from your friendly WWW editors—it can be the perfect time to spend less investing in the classics and pieces you will love for seasons to come.
One brand in particular has my full attention with their 2023 winter sale, and that’s Reformation. Personally, I’ve always been a fan of how the brand manages to balance their sustainable mission with an ability to create cult products we all want in our wardrobes. And I’m not just talking about you and me, I’m sure you’re aware some of the most famous celebrities in the world (who have the pick of any brand) are also big Reformation fans. You only need to take one look at J.Lo’s honeymoon wardrobe or Taylor Swift’s recent date night outfits to see that. From their responsible denim to recycled cashmere, and of course the famous dresses—the collections are full of covetable, great quality and timeless pieces you’re unlikely to regret.
Hailey wears the Larenta knit dress which is on sale now!
The only thing is, I wouldn’t exactly call Ref “affordable”, and while it’s not in the realms of uber-luxury brands like The Row, the prices can sometimes creep up into expensive territory. This, of course, can be a totally understandable side effect of more sustainable processes, but the Reformation sale is my hack for being able to invest in their pieces with more reasonable price tags.
This winter’s Reformation sale is particularly good, with some of the brand’s most popular items included with up to 40% off—huge, right? I can personally vouch for the Mason pants (the perfect wide-leg trousers) and the influencer-loved Fantino cardigan, as well as the Taylor Swift-approved knee-high Nylah boots which I wear on repeat. But there are also plenty of pieces I’ve had on my wish list that I can’t wait to try: These cute mules, the Vesta wide-leg trousers and the Ida sweater dress are pieces I know I’ll wear on repeat all year round, and I had Monikh’s green two piece in my basket all summer, so I’m considering investing in that ahead for 2024.
To save you time, I scrolled through the entire edit and picked out 24 items that I genuinely believe would be worth investing in (and that I’m pretty certain will sell out first). So, if you’re a fan like me, keep scrolling to see the best pieces in the Reformation winter sale right now.
This is is chic and cosy.
I can’t get over how chic this colour is.
The dream wide leg trousers, trust me.
Such a useful (and versatile) dress.
I honestly can’t believe this best-selling coat has gone into sale.
I love the cable knit pattern.
I want to wear these immediately.
This is one of Reformation’s best-selling dresses for a reason.
A staple you’ll wear so much.
The perfect denim maxi skirt.
I love this rusty shade.
Black trousers are always a good idea.
I have this jumper and wear it so much!
These loafers are loved by Gigi Hadid and Katie Holmes, so you know they’re good.
This also comes in black.
Sorry but this is hot.
These boots scream old money.
Ref jeans are always such good quality.
Perfect for winter weddings.
Just in time for party season (but I’d wear this to weddings all year round, too).
These are very cool.
Kendall Jenner’s go-to jeans.
I can’t believe these classic heels are on sale.
Such an easy all in one outfit that makes a statement.
Up Next: The New Matches Flash Sale Is Jaw-Dropping—33 Items You Need to See