If you love French style and shopping at an affordable price point, then you’ve come to the right place! I’m a French woman at heart, especially when it comes to my style choices. I’m forever on the lookout for fresh pieces that embody that nonchalant yet polished aesthetic the French do so well.
So if effortlessly cool French style is what you’re looking for this season, and you don’t want to spend a fortune on a fresh wardrobe, then it’s worth taking a peek at H&M right now. From chic tank tops to straight-leg jeans and sleek skirts, the affordable brand has a host of classic yet trend-forward finds ideal for the current in-between-seasons weather.
Keep scrolling for our guide to what our Parisian fashion friends are likely to buy from H&M and the items they would likely say “non, merci” to.
French women rely on chic and easy tank tops all year round. Skip the over-the-top party tops and pair an elevated tank with jeans and midi skirts instead.
Simple yet effective.
Add a point of difference to all your other vests.
Incredibly affordable.
If there’s one item stylish French women wear year-round, it’s a relaxed and effortless button-down shirt. Set the tunics aside and opt for a button-down in white, blue, or stripes for the utmost versatility.
I often turn to H&M for great, affordable shirts.
So many great outfits call for a white shirt.
This looks so much more expensive than it is.
Jeans are a staple for French women, and you’ll always find a ’90s-inspired high-waisted straight-leg silhouette in their wardrobe. Bypass the super-skinny styles and go for a more relaxed cut.
These have the perfect slouch.
This pair strikes the balance of straight yet relaxed in an ideal way.
This particular wash is a personal favourite of mine.
For wandering around Paris, flat, or at least comfy, shoes are a must and we’ve noticed our French friends are partial to a pair of classic loafers or a simple black boot. These versatile shoes can be styled with dresses, tailoring and jeans alike, and H&M has a ton to choose from right now.
This simple style will serve your looks for years to come.
I did a double take at this pair.
These look so expensive.
For summer it’s all about the basket bag ‘en France’, but come autumn these are put away for their classic counterparts: the shoulder bag. Classic designs with room for the essential are a go-to.
I still can’t believe this is from the high street.
This went straight in my basket.
The buckle details add a 90’s touch.
Sleek and elegant. This season, opt for streamlined slip skirts, maxi silhouettes, or minis that will transition seamlessly from day to night.
This looks so luxe.
A maxi length feels so directional.
Knit skirts come into their own for autumn.
When it comes to jackets, skip more practical-looking quilted styles for elegant bouclé jackets. Whether it’s a black cropped version or longer length tweed, this feminine jacket style is inherently Parisian (Coco Chanel did invent it, after all) and it will make any outfit feel polished.
Black is timeless.
Add a mini skirt and knee-high boots for an autumnal take.
I’d wear this blazer with baggy jeans and ballet flats.
Yes, it’s true. French women love stripes. They generally favour striped tops and sweaters more than tie-dye or geometric designs. Simply add a pair of high-waisted jeans, a belt, and ballet flats, and you have one chic-looking outfit for autumn.
The best of both worlds, the striped vest.
I’m a big fan of the flute sleeves.
There’s something about the mole hue that makes this jumper feel so premium.
This story originally appeared on Who What Wear U.S. and has since been updated.
Next Up: The Autumn/Winter 2023 Fashion Trends That Really Matter