It has to be said, there’s something about wearing a great set of lingerie that unlocks a new confidence for the wearer. No matter your shape, size, or style, slipping into something both beautiful and comfortable has the power to help our clothes sit better and us to walk a little taller, and even if you’re the only one who’s going to see it, its well worth investing in any piece of clothing that can make you feel quite so good.
Given the amount of thought we give to what we wear on a daily basis, it stands to reason that we should do the same with our underwear. As someone who has an embarrassing amount of comfortable but ill-fitting underwear filling my drawers, my resolution for the year is to start from scratch and invest in lingerie good enough to show off. So, where to begin? Naturally, with some expert insight, so I turned to some of the fashion industry’s leading names in lingerie to ask them what should be in my underwear drawer in 2024.
“Lingerie trends for 2024 encapsulate a return to classic femininity through colour,
fabrics and details which all radiate elegance,” notes Zoe Price-Smith, Chief Product Officer at Boux Avenue.”This year reveals a marked change in lingerie trends, where the last few years have
been characterised by bold looks in statement colours and experimental design, 2024 sees a return to
romance, and a more timeless and elevated look for your lingerie drawer, so you can invest in pieces that you’ll love to wear again and again.”
As we saw the same shift towards timelessness and hyper-femininity on the runways in 2023, it’s clear that wider fashion trends do influence our underwear drawers more than you might think. Often, colours and silhouettes on the catwalk feed directly into lingerie collections, and if we look to the SS’24 collections to set the tone for the year ahead, we can expect a return to timeless simplicity over flash-in-the-pan aesthetics.
So, if you pay attention to which trends are relevant each season, it’s time to give the same consideration to what’s going on underneath. From the pretty details trending on TikTok to the print trend you may already own, here are the 5 most influential lingerie trends for 2024, as chosen by the experts.
You may have missed the “coastal grandmother”, the “dark academia” and even the “mob wife”, but one TikTok trend you’re sure to have felt the influence of at the start of the year was the Coquette. Part whimsical, part romantic, all together hyper-feminine, this Sophia Coppolla-eqsue aesthetic saw an explosion of blush, lace, ribbons and pearls on just about everything, and now it’s made our way into our underwear drawers too. “Taking over the catwalks as a general motif for 2024 is the bow,” affirms Price-Smith. “In lingerie, this takes the form of delicate little organza bows adorning beautiful lingerie sets. And you’re sure to notice this feminine detail everywhere now, on the centrefold and apex of bras, knickers and on suspender belts too.”
So, before you declare bows and ribbons as dated, you might want to consider them for the biggest date in the calendar for underwear sales. “The continued popularity of bows is back just in time for Valentine’s day”, notes Lucy Litwack, Owner and CEO of Coco De Mer. “There is a move away from traditional heart motifs but still in keeping with the ultra-feminine trend. As with bows, ruffles continue the romantic trends for the season too. We’ve seen them everywhere from corsets to nightwear, and sometimes even mixed with rose prints.”
“We recently added garters to our collection and see full matching underwear sets to continue next season.” Says Hattie Tennant, Founder of Fruity Booty. “Why not try and use the garter for your hair à la Pamela Anderson and her thong scrunchie.”
How to dress up even the most simple set.
I love the scallop detailing.
These colours will suit everyone.
2024 brides, take note.
What happens you take two of the biggest colour trends of 2023 and pit them against each other? A new lingerie trend for 2024 of course. “Red is still a big inspiration for intimates, but often mixed with neutrals or black and grey’, notes Litwack. “Pink is still proving popular, but it is more of a softer, paler blush version than the hot pink we saw in the Barbiecore trend last year.” And Georgia Larsen, Founder of Dora Larsen agrees, when it comes to pink, we’re officially ready to explore the spectrum, and there are no dolls on her moodboard. “Pink is a never-ending trend for lingerie, but for me this year, it feels like it’s evolved from last year’s Barbie shades and moved into fuchsia shades too.”
Wear on its own, or as a statement top with trousers.
Such beautiful, delicately cut lace.
A valentine’s day must have.
I love this colour pairing.
Every wardrobe would benefit from this.
After spending the majority of lockdown in loungewear, we spent the beginning of the 2020s embarking on a long term relationship with sweatsuits and track pants. The good news? Comfort is still very much king. But the bad news? In 2024, it’s time to shake off the funk and get active, and our underwear reflects our new go-getter attitude. “Inspired by the rise of minimalist brands like Skims, there is an emerging, what I like to call ’sporty-meets-sexy’ trend coming through for 2024.” suggests Larsen. “Think barely-there cuts, clean lines, sporty fabrics and seamless edges.The high-apex neckline is back for 2024 too, but this year it’s emerging in a lower-cut, sweetheart neckline shape. Linked to the ’Sporty meets Sexy’ trend, it feels like the newest way to do a neckline for the new season.”
We may have Jeremy Allen White to thank for a renewed interest in Calvin Klein underwear.
A true wardrobe staple.
The ultimate t-shirt bra for any cup size.
We’ve seen a return to the waistband flashing trend of the noughties.
Add a leather trouser and a blazer for the new way to show a little skin.
The one thing our editors all have in common? There is always some M&S lingerie in our underwear drawer.
Lounge around in comfort.
Wolford basics are the perfect foundation for any outfit.
The Fifty Shades of Grey hysteria may have died down, but the fetish subculture has had its own long-established approach to fashion that goes far further back than E.L James, and is now enjoying mainstream appeal in 2024. “Get used to seeing more leather and metal detailing on intimates but with a more refined and elegant appeal” poses Litwack. Sure, it might not fall into the remit of everyday essentials, but if you’re looking for a lingerie trend fashion forward enough to wear as outerwear, buckle up and strap in. The more hardware, the better.
Bordelle are experts in making risqué lingerie feel wearable.
There is something decadent about a leather bra.
We love bodysuits that you can wear with jeans.
Too good to keep under your clothes.
Peek-a-boo cut-outs never go out of style.
There’s been an awful lot of stripes in ready-to-wear trends over the last two years. Pinstripes, rugby stripes, and Breton have had moments of greatness on the runway and in street style, but as it turns out, one of the most popular prints for our undergarments is the humble stripe too, and this season we’re particularly drawn to pastels, candy colours and “borrowed from the boys” blues. “Stripes are not only a trend for outerwear, we say bring bold stripes to your underwear drawer and stay on trend no matter what you wear on top!” says Tennant. “If loud stripes are not your usual style, then keep it subtle and follow the trend in a more subtle way.” Our suggestion? A hint of pinstripe though a white tee, or sizing up in a pair of boxer style shorts to wear with an oversized shirt in summer.
I want this whole set, immediately.
Take it from someone who has road tested these knickers—Stripe & Stare are some of the most comfortable briefs on the market, hands down.
Just as good with a shirt and Birkenstocks as they are with a PJ top and bare feet.
Sleep in style.
Just too cute for words.