And just like that Black Friday rolls around again, but before you panic at the thought of the sheer number of discounts and limited time events, allow me to reassure you—we’ve already done all of the hard work for you. This year needn’t be the one that you panic buy airfryers and cheap tech that gathers dust for the rest of the year, instead, at Who What Wear we’re convinced that theres a smarter way to shop Black Friday, and it means you’ll come away with some worthy finds that you’ll really love, and at a bargain price. Sound good so far?
In order to help you find the very best pieces in the Black Friday sales, I asked our discerning team of editors for their favourite picks across the market (and believe me, that’s a lot clothing, jewellery, beauty, bags, and shoes). We’ve rounded up some of the piece we really believe will be an asset to your wardrobe and beauty cabinet, and if we don’t already own them ourselves, we’ll be snapping up them up this Black Friday at discounted price. So, without further ado, keep scrolling for team Who What Wear’s best bargain buys. As always, happy shopping.
This year Black Friday officially is November 24th, followed by Cyber Monday on November 27th, however many brands have already started discounting products in the run up to Black Friday making this week the best time to start adding
Discounts typically wrap up by November 27th, so we advise making purchases by Cyber Monday at the latest, giving us a full week of discounted shopping.
“I don’t know what I want more; a brown handbag or a DeMellier bag specifically. Why choose when I can have this incredible tote, which I’m snapping up for 20 per cent off this Black Friday.” You can shop 20% off Demellier site-wide using code BF20.
“It’s the ideal time to update your jewellery collection, I’ll be adding this timeless diamond necklace to my jewellery box for a price I can’t argue with.” You can shop 30% off Monica Vinader site-wide from Friday 17th November to Tuesday 28th November with daily flash sales offering up to 50% off selected products.
“This was on my Christmas list, but now I’m thinking I’ll treat myself to it instead! If I’m feeling generous, I might get one for my best friend, too.” You can save 15% off selected beauty gift sets from John Lewis until 27th November.
“I’m using Black Friday to finally invest in pieces that have long been on my wish list, like this practical yet stylish APC bag. I just love the shape and incredibly chic colour, and I’m already confident it will work hard in my wardrobe for years to come.” You can shop 30% off full price items from 24S using the code BLACKFRIDAY30 from 17 Nov to 30 November.
“In the interest of sensible sale shopping only, I’m also going to snap up this Charlotte Tilbury set, which combines two of my favourite everyday products in one handy duo. The Flawless Filter foundation is an essential in my makeup bag come party season, and is my secret to a dewy, glowy look when my skin is dry and needs a boost.” You can shop up to 30% off best-selling makeup and skincare kits from Charlotte Tilbury and get free full-size Pillow Talk Products with orders over £85 until 27th November.
“I have really leant into sweaters this year as I enter into my “cosy-girl era”. I love the style of this crewneck with a mini skirt and some knee high boots.” Shop up to 50% off best-selling styles from Everlane until 28th November.
“I could scream about this eyeshadow primer till I’m blue in the face. Put it on first thing in the morning and your eyeshadow/eyeliner will last till dinner time. I’m replenishing for me, and will also be going to some of my nearest and dearest for Christmas.” You can shop up to 50% off selected lines at Sephora until 28th November.
“I’m already a sucker for Rise & Fall’s cosy cashmere wraps, so next on my hit list is one of their chunky, high neck jumpers. Black Friday is the perfect time to stock up on sensible investment pieces and I know a timeless knit like this never dates.” You can shop 15% off Rise and Fall site-wide including homewear and make use of extended 60 days returns until 28th November.
“I’ve been guilty of relying on the same big comfy pants for the sheer ease of rolling out of bed and into something familiar, but this year my resolution is to put a little more care into what I wear, starting with my underwear. Nothing makes you walk a little taller than feeling good and knowing you look good too, and I love the thought of this set from Boux Avenue being my secret weapon.” You can shop 30% off Boux Avenue site-wide until 28th November. Students get an extra 10% off sale, and referring a friend will get you both an extra 5% off sale too.
Is it just me, or do sunglasses make every outfit look infinitely better? Whether you’re jetting off for winter sun or preparing for a cold (but bright!) Christmas, it’s always handy to have a pair of sunnies in your arsenal, and the Linda Farrow Black Friday sale is my go-to for designer glasses at an even better price. Shop up to 40% off Linda Farrow during Cyber November for a limited time only.
“This Black Friday, my sights are set on timeless additions to my wardrobe at a great price. Naturally, first up is the iconic Whistles jacket that is beloved by influencers and editors alike. The streamlined silhouette and minimalist nature ensures it will work hard in my wardrobe, and with 20% off I’m ready to take the plunge with this investment buy.” You shop 20% off everything in-store and online from Whistles from the 17th November.
“The 24S sale is one of the best thing season in my opinion, with so many cult favourites and iconic pieces at 30% off right now. This Black Friday I’m snapping up an office-to-weekend companion in the form of the much loved Woody bag by Chloé. Large enough for all my essentials, plus more, in a sleek leather finish.” You can shop 30% off full price items from 24S using the code BLACKFRIDAY30 from 17 Nov to 30 November.
“For the lazy fashion people out there, behold the steamer of dreams. You get a much better result steaming many items of clothing than you will using a traditional iron, and the whole process is a lot quicker. Steamery have somehow managed to make such a functional item feel chic and covetable.” Save £30 when you buy a Steamery Cirrus No.3 Garment Steamer from John Lewis until 27th November.
“I’m making it my life’s mission to own more Doen dresses! I already am fortunate enough to own two, and I wear them both on repeat. The fit and quality are excellent, so I know I’d get heaps of use out of another.” Dôen’s Giving Thanks Black Friday sale runs until November 28, with savings of up to 60% percent off.
“This year is the year of the puffer coat, and I for one won’t argue with Ganni’s chic iteration which is comfort personified. Pair with a chunky knit and jeans for a failsafe winter outfit. Now to choose between the black or khaki green…” You can shop up to 30% off fashion, beauty, food & wine from Harvey Nichols between the 21st and 28th November in-store and online.
“For this year’s Who What Wear Beauty Awards I tried FaceGym’s Acne Light Shot and was so impressed. As a sufferer of mild acne, this tool really reduced any cystic breakouts. What I loved most is that it charges and then sticks to the face, so wearing it around the house needn’t stop you from doing anything. With 25% off for Black Friday, I’ll be buying one for a few friends for Christmas.” Shop 25% off FaceGym skincare and tools with code: BLACKFRIDAY25 (excluding the pro/pure and kits).
“I had a sample of this BHA treatment tonic and I thought I’d give it a go when my chin and jawline were suddenly covered in spots about a month ago. I was blown away. It massively calmed down my breakout overnight (honestly) and had my spots well on their way to being gone in no time at all. I use it every night now, and unlike some similar BHA toners I’ve used, it doesn’t irritate my skin or dry it out whatsoever. It really does keep my skin clear, and it’s currently 25% off at Space NK, so I’ll be grabbing a couple more bottles to stock up.” You can shop up to 25% off everything online and in-store at Space NK until November 27th.
“I’d really like a slouchy shoulder bag in brown suede that still has a bit of structure (specific, I know). This one from Aspinal ticks all of those boxes, and because it’s from a heritage brand that champions craftspersonship and quality, I know it’ll last me a lifetime. The brand is offering incredible discounts this Black Friday, and the Hobo Crescent has almost £100 off.” Until the 23rd November shop 50% off at Aspinal, and then get an extra 10% off sale until the 24th.
“Sweater season is well and truly here, and I’m obsessed with the big collar on this one from Sandro. It also comes in a timeless beige that I can see being part of my wardrobe year after year.” You can shop 25% off everything at The Outnet with code BLACKFRIDAY.
“For me, the end of the year marks a season full of birthdays and celebrations, so Black Friday is the perfect opportunity to get kitted out in party wear. The smaller heel is also great for anyone who prioritises comfort.” You can shop up to 30% off selected items at NET-A-PORTER until the 22nd November, and up to 50% off until 28th November.
“I feel like trench coats don’t get enough air time in the winter months but this Anthro coat changes all of that. It’s giving Calvin-denim-meets-70s-Penny-Lane chic while still feeling warm enough for this cold snap! I can’t wait to wear it with a bright knitted scarf and chunky ankle boots.” From 20th to 22nd November you can shop 25% off (almost) everything at Anthropolige. From the 23rd November this increases to 25% off (almost) everything, and from 24th Nov to 26th November you can get 25% off (almost) everything and extra 40% off sale including furniture. Sale ends midnight Cyber Monday.
“I’ve been looking for a timeless loafer style for ages and Black Friday feels like the perfect time to invest. This Reformation pair in classic black would go with everything in my wardrobe, but I’m also tempted by the statement leopard print. I think they’d look great . You can shop 25% off everything online & in-store at Reformation until Monday 27th November.