Taking my role as Who What Wear’s shopping editor as seriously as I do, a big part of my job is ultimately about making sure you enjoy shopping as much as I do. How? Well, I’m a big believer in the idea that shopping doesn’t have to be stressful, and to ensure that it is every bit fun as it is functional, I spend the majority of my time trawling through new-in sections just so you don’t have to. That way, you get to save on scrolling time and easily identify the pieces that your wardrobe needs the most, all in one handy little edit. Sound good?
In one of my weekly scrolling sessions, I was drawn to three stores in particular that kept and held my attention. Whether you’re looking for seasonal updates, exciting new finds, or long-term investment pieces, Massimo Dutti, Reformation and COS are looking so good that I can’t help but share. Already, this winter is shaping up to be the strongest offering of the last 12 months, but believe me, when I say, many of these pieces are so good that won’t hang around for long.
So, if you’re looking for standout partywear, cosy knitwear, tailored trousers, timeless boots, or just an overview of the very best pieces to land this month, keep scrolling to see some unmissable finds from COS, Reformation and Massimo Dutti. Consider this your winter wardrobe sorted.
This brown belted wool coat is a great example of Massimo Dutti’s promising outerwear offering right now.
The cobalt blue shade, round neck and dropped shoulders = perfection.
This sleek leather blazer would pair perfectly over the top of so many autumn-winter outfits.
Work party coming up? This glittered knit is the perfect understated top for your OOTN.
Adding the matching skirt to my basket ASAP.
Ballet flats are still in, people! This style sports detachable lace-up straps, so you practically get two shoes in one.
If you’re on the hunt for a new coat this season, look no further than this cropped trench.
This colourblock scarf could easily pass for designer, at a fraction of the price.
How opulent is this velvet blazer?
Made from wool and cashmere, this high-neck sweater would make a great addition to your knitwear collection.
Winter is the perfect time to invest in some dark-wash jeans.
Throw it back to the ’90s with this chocolate brown leather shoulder bag, the perfect base for a myriad of evening outfits.
Speaking of trends, this suede shacket gives autumnal vibes.
Follow the cherry red trend with this bow-embellished clutch.
This is the ultimate silk midi dress.
There’s something about brown wool pants that looks so expensive.
Wear with jeans, slip skirts, tailored trousers, party minis…
Velvet and crystals? This Pia dress puts the party in party season.
These jeans capture the smart-casual dress code to a T.
I adore this tweed design. Dress down with your go-to pair of jeans or smarten up with a satin midi skirt.
Yes to this chocolate wool jumper.
Another cherry red accessory to add to the wishlist.
Nothing screams winter more than a faux fur coat.
A much-needed dose of colour.
Quilting and bomber jackets are everywhere this season, so why not combine the two?
Satin trousers are such an easy-wear, style with a matching open satin shirt and loafers and you’re ready to hit the town.
Can’t say no to a Fairisle jumper.
Kitten heels with an edge.
Cable-knit zip-up jackets have been so popular this season.
You can’t beat sartorial style, especially this asymmetric wrap skirt. Just add a cosy knit, sheer tights and leather knee-high boots, and you’re all set.
These boots will provide an instant upgrade to any winter outfit.
This relaxed-fit tortoiseshell coat is too cute for words.
A strong contender for best trousers on the high street.
This jacket gives me Miu Miu energy.
How timeless is this knotted leather shoulder bag?