Comme des Garçons is a Japanese luxury clothing brand founded in 1969 by Rei Kawakubo in Tokyo. It is known as one of the most avant-garde and influential brands in the fashion world. The brand is famous for its architectural silhouettes, asymmetrical cuts, black as a philosophy, and uncompromising approach to design.
Interesting fact: In 1992, the brand released its first iconic fragrance, which smelled not of flowers, but of a mixture of industrial glue, burnt rubber, and ink. Rei Kawakubo created this scent with a clear goal — to anger and repel the traditional perfumers of the time. Against the expectations of skeptics, this anti-perfume instantly became a sales hit and completely overturned the rules of the global perfume industry.
https://fashiongtonpost.com/wp-content/uploads/2026/07/how-to-say-comme-des-garcons.mp3
The post Comme des Garçons appeared first on The Fashiongton Post.