Posted on: July 12, 2026 Posted by: Comments: 0

Chopard is a Swiss luxury watch and jewelry manufacturer founded in 1860 by Louis-Ulysse Chopard. It is known as one of the most prestigious and respected houses in the world. The brand is famous for its feminine Happy Diamonds collections, masculine Alpine Eagle sports watches, and jewelry worn by world-class stars.

Interesting fact: In 1976, Karl Scheufele, then head of Chopard, conceived the Happy Diamonds collection almost by accident. He was sketching in his office and accidentally dropped a handful of diamonds onto the table. The diamonds scattered across the glass surface, and he saw how they slid freely, reflecting light. This accident inspired him to create a watch with moving diamonds inside — the world’s first mechanism where stones are not fixed but move freely between two sapphire crystals. The design was so innovative that Chopard won an award for it, and Happy Diamonds became the brand’s most successful collection in its entire history.

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