Hublot is a Swiss luxury watch manufacturer founded in 1980 by Carlo Crocco. It is known as one of the boldest and most innovative watch brands in the world. The brand is famous for its concept of “The Art of Fusion” — combining gold with rubber, ceramic with titanium, and other unexpected materials, as well as its iconic Big Bang model.
Interesting fact: In 2010, Formula 1 boss, Bernie Ecclestone, was brutally beaten and robbed in London, with thieves taking his $200,000 Hublot watch. After being discharged from the hospital, he sent the brand’s CEO a photo of his bruised face with a note: “Look at what people are capable of for a Hublot.” The brand instantly bought the image and launched an official advertising campaign in major global newspapers using that very slogan. This bold move went down in history as one of the most aggressive and successful examples of guerrilla marketing in the luxury industry.
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