Anyone else get a sudden urge to change their hair colour for the new year? Although I don’t believe in all the ‘new year, new me’ chit chat, there is something to be said about getting a fresh cut and colour to start January feeling like the very best version of yourself. Not to mention the fact that we all want to make sure our hair is looking good for all the Christmas parties on the run up to 2024. I’ll be the first to admit that my hair needs some TLC, and my roots are definitely starting to show. However, instead of getting my usual blonde highlights, I’m in the mood to switch things up and try something new. With so many options out there, I’ve found myself constantly going back and forth on what colour to go for, so I’ve enlisted the help of industry experts to find out what trends we can expect to see everywhere next year.
I reached out to Samantha Cusick, founder of Sta Studios and Samantha Cusick London, and Jordanna Cobella, London Hairdresser of the Year winner and creative director of Cobella Salon. Both experts shared what they believe will be the biggest hair colour trends of 2024, and if I’m being honest, I’m having a hard time choosing which one is my favourite. That being said, I’ve definitely decided which one to try, so if you’re also feeling stuck and are looking for a little bit of inspiration, keep on scrolling for everything you need to know…
First up is possibly one of the most wearable, low-maintenance trends out of them all. Say hello to ‘lived-in blonde’. “Next year I think we’ll be ditching the platinum blonde vibes of the Barbie film craze in 2023,” says Cusick. “2024 will be all about more lived-in shades with darker roots, providing a low-maintenance option for those who want to stretch the time between salon visits.”
This really is an ideal choice for those of you who don’t want to be getting your roots done every few weeks, but still want to add lightness and dimension to the hair.
To keep your lived-in roots looking fresh, opt for a detox shampoo once a week to remove build up.
Help bring out your lighter ends with this leave-in treatment from Bumble and Bumble.
Want something a little bit darker? The experts recommend ‘expensive brunette’. As Cobella explains, 2024 will have a big focus on quiet luxury hair, including expensive brunette shades. “This is all about elegant, quality over quantity, high end, luxurious colour.”
To help achieve this look, you want to opt for a natural-looking shade, with a high-shine, glossy finish.
A hair gloss is a great way to keep your hair looking as healthy and shiny as possible.
Speaking of shine, you can’t go wrong with a hair oil.
“2024 is the comeback of the ‘balayage’ trend,” says Cusick. “I predict a wave of clients embracing the effortlessly natural vibe and opting for low-maintenance hair colours.”
Similar to the ‘lived-in blonde’ trend, balayage is great if you like to take a break between hair appointments, but the difference is that this trend can be adapted to suit any hair colour.
Colouring your hair can leave it feeling a little bit dry, but this Redken shampoo and conditioner will help bring it back to life.
A moisturising hair mask will also help nourish your ends.
“No shock here, but I think those stunning shades of copper and reds that took the internet by storm in 2023 are here to stay in 2024,” explains Cusick. “I predict these gorgeous tones will still be trending, bringing that fierce and fiery vibe we all crave for the new year.”
With Dua Lipa and Emily Ratajkowski both giving this trend a go, I have no doubt that lots of celebrities will follow suit.
Keep your red hair looking vibrant thanks to Josh Wood.
Prefer a warm, copper colour? This mask will enhance and hydrate your new hair.
Another colour that Cobella says will be big next year is the ‘golden glow’ trend. This is “a super soft and subtle glaze that’s only noticeable in the natural light to mimic that golden hour glow that emerges from a beautiful pink sky.”
I love how this hair colour catches the light, making it perfect for those spring and summer months next year.
To keep that golden shine, make sure to hydrate with a weekly mask.
Then finish things off with a shine spray like this one from GHD.