There are few pieces in our wardrobes that we can truly cherish for a lifetime. Perhaps it’s a pair of designer shoes that you save for best, a wool coat that you can rely on year after year, or maybe even a handbag so timeless that it never falls out of favour, but one of the items we’re happiest to spend a little extra money on is jewellery, and a luxury watch is one of the most prominent purchases you can make when it comes to an investment buy that will never date.
Given that these aren’t flash-in-the-pan, impulse buys, you’re going to want to invest in a brand and a style that you know will hold its value and look good for years to come, and one name in particular keeps cropping up on the wrists of some of histories biggest style icons—Cartier. Scroll back through archival pictures and footage of the last 60 years and you’ll spot Cartier jewellery and watches on everyone from Princess Diana to Andy Warhol, Michelle Obama to Jackie Kennedy Onassis, and the Tank watch in particular can trace its legacy back 100 years, making it one of the enduring icons of our time.
During it’s century at the forefront of fashion (and perhaps a leader in the “quiet luxury” space long before the aesthetic had even been coined as such), the Tank has evolved to include new colours, styles, and shapes, while still staying true to it’s original design. How do you know a Cartier Tank if you spot one? Easy: the hallmarks include the curved link band, the rectangular case, and a touch of art deco elegance. So if you’re looking for an accessory that isn’t ostentatious but still grabs attention, here is as good a place as any to start.
Inspired by the design of a military tank seen from above, the Tank watch was first designed in 1917 by Louis François Cartier, a distinct and bold move away from the popular round watch faces of the time. Instead this delicate and linear shape references the feat of engineering behind the Renault tanks, mimicking the treads and cockpit of the vehicle’s cabin.
Since it’s original design you can know shop the Tank Must and Française: chunkier, metal based styles, the Amércaine: a dressier, slim-line style with leather strap, and the newest and most pared-back style, the Tank Louis Cartier, that now comes in rich burgundy and emerald green. Those with a real eye for engineering may also be drawn to the Cintrée and Asymétrique watches as the exposed mechanism and angular shape of the Asymétrique make these both high on the wish lists of watch aficionados.
Given the level of design and craft that goes into Cartier watches, The Tank doesn’t come cheaply, and you can expect to find prices ranging from just over £3000 for the most simple Tank Must styles to over £109,000 for the rarer Tank Cintrée watches and coming down to around £51,000 for the diamond encrusted Tank Américaine.
You can find the Tank watch in Cartier stores and online, as well as a handful of other jewellers and fine jewellery retailers like Goldsmiths, NET-A-PORTER, Harrods and Watches of Switzerland. To see and shop our edit of the best Cartier Tank watches keep scrolling, after all, these chic timepieces come with a very fashionable (and royal) stamp of approval.
Such a pretty mix of rose gold and tan.
The diamonds elevate an already statement piece.
The hot red and diamonds are such a strong pairing.
Sleek, simple, refined.
Clean and modern silver pieces always work so well with tailoring.
I’m obsessed with this deep, luxe shade.
Every monochrome outfit needs a pop of colour.
All-black always looks expensive.
An understated classic.
The inky blue strap is such a luxurious touch.
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