Audemars Piguet is a Swiss luxury watch manufacturer founded in 1875 by Jules-Louis Audemars and Edward-Auguste Piguet. It is known as one of the most prestigious and respected watchmaking houses in the world. The brand is famous for its complicated mechanisms, exclusive limited editions, and the iconic Royal Oak model, which revolutionized the watch industry.
Interesting fact: In 1972, Audemars Piguet released the Royal Oak, the world’s first luxury sports watch made of steel. Its price was higher than that of many gold watches of the time, which caused a scandal. The watch was designed by the brilliant designer Gérald Genta, who sketched it in a single night. He was inspired by an old diving helmet he saw in a shop window. The octagonal bezel, exposed screws, and steel bracelet — all of it shocked traditionalists. But it was precisely this model that saved the brand from bankruptcy during the quartz crisis. Today, the Royal Oak is one of the most recognizable and sought-after watch models in the world.
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