Image Credit @ Sølve Sundsbø for Vogue India
Summer 2025 is all about bold, sun-kissed energy, and nothing says ‘energy’ quite like juicy orange makeup. This colourful trend is making waves on runways and social media, offering a fresh, playful way to turn heads this season. Ready to give it a go? Here’s how to embrace orange in every part of your look, lips, eyes, and cheeks, along with tips for application and standout product recommendations.
Image Credit @ Camilla Akrans for Elle France
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Orange on the Runway
Orange isn’t just for party and festival time, it had a high fashion moment on the catwalks this season, too, signaling its arrival as a key trend for the season. At NYFW Spring/Summer 2025, brands like PH5 showcased models with orange or berry-colored blush swept across the nose for a subtle, sun-kissed effect. This runway-inspired flush is perfect for summer, offering a casual yet editorial edge. The trend also fits with the season’s emphasis on healthy, glowing skin (my signature!) and minimal, effortless beauty. While other shows focused on barely-there blush or glassy skin, orange stands out for its warmth and versatility, proving it’s not just for statement lips.
Image Credit @ Camilla Akrans for Elle France
How to Wear Juicy Orange Makeup
LIPS
Orange lipstick is the ultimate summer statement. For a bold, high-impact look, opt for a matte or glossy finish in shades like tangerine or bright coral. Apply with precision, using a lip liner to define and extend wear. For everyday, try blending orange with pink for a soft coral effect, or use a sheer gloss for a subtle pop of colour. Orange lips pair best with neutral eyes and a sun-kissed blush.
EYES
Orange eyeshadow is surprisingly wearable, especially when applied with a light hand. For a fashion-forward look, blend a light peach all over the lid, deepen the crease with a medium orange, and add a touch of rust at the outer corner. Keep eyeliner and mascara soft, brown or burgundy liner looks gorgeous with orange tones.
CHEEKS
Orange blush is a youthful take on a healthy, summer-ready complexion. Apply a cream coral blush to the apples of your cheeks and blend upward for a natural flush. For a runway-inspired look, sweep the blush across the bridge of your nose for a statement sun-kissed effect.
Try these…
VICTORIA BECKHAM BEAUTY | Posh Lipstick in Bright Red-Orange
HERMES | Rouge Hermès Matte Lipstick – 53 Rouge Orange
FENTY | Beauty Cheeks Out Freestyle Cream Blush- Fuego Flush
DIOR | Rouge Blush In Stand Out
VIEVE | Soul Shadows Quad
RARE BEAUTY | Soft Pinch Liquid Blush – Joy
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